The disconnect between small companies and the growing number of consumers who vet brick-and-mortar businesses based on their online presence could be keeping entrepreneurs from millions of customers – and dollars. There are many reasons why every small business needs a website, we have decided to summarise them in 5 points.
If a company or a small business doesn’t have an online presence, they are missing a huge percentage of the population that could be shopping at their store.Bridget Weston Pollack
A website not only helps small businesses promote and sell their products and services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company. This makes a website one of the most important business assets for sharing information, building credibility, and standing out in crowded marketplaces.
Below are the five reasons Nkonghosoft recommends every small business needs a website:
1. FIND CUSTOMERS
Today, customers are constantly searching on computers, tablets, and smartphones. A website enables them to find your company and learn about your business and what it offers at any time and any place.
In today’s competitive online search environment, content is key. Google has revamped its algorithms to better serve user searches today, including rewarding sites that provide visitors with helpful content and a good user experience. This means that if someone is looking for a product or service that your business offers, your website needs to show up in the search results or you will miss out on potential sales leads.
2. BUILD CREDIBILITY
You can build a brand presence for your business on social media, but you’re restricted by the platform in terms of design, process, and technology. A website can help small businesses increase flexibility, control, branding, and credibility.
To be credible and attract new customers, a website can make a difference.
3. GET MORE CUSTOMERS
Ongoing business success oftentimes rests on your company’s ability to bring in new clients. Reaching thousands of people using only traditional marketing methods like direct mail or print advertising can be very expensive and unreliable. Getting online enables you to reach more people locally or outside of your region while paying less for the exposure—and you can even measure the specific results.
And, it’s not just about gaining new customers; you can use a website to better serve existing customers too. The ability to update business information 24/7 on the Internet improves customer communication while freeing up time to focus on other business priorities. And with a branded email, you can begin email marketing, driving traffic back to your on- and offline sites, and boosting customer loyalty with your brand.
4. GROW YOUR BUSINESS
Many small businesses aim to expand in the market and reach out to new customers. While face-to-face interactions can be important and business often comes from word-of-mouth, a website gives you a chance to “pass your card out” to thousands online. With an eCommerce store, you can sell items online and ship the product to customers almost anywhere in the world. You might discover that customers in a neighboring city or state are interested in your services, leading to a larger service area, and maybe even an expansion to regional offices.
With a website, you can reach a greater number of potential customers and opportunities.
5. GAIN COMPETITIVE ADVANTAGE
Consumers want to be informed about their purchasing decisions— what they buy and from whom they buy. Without a website, you risk losing customers to businesses already taking advantage of the online marketplace. If you’re in direct competition with another business that has a website, your competitor has a clear advantage—especially if they are effectively marketing their website. A website can help level the playing field.
More than half of Cameroon-based small businesses don’t have a website, so there is no time like the present to establish your business website and get ahead of the competition.
How to Get Started with a Website for Your Business
The importance of a website for your business’s success is clear. Without a website, you cannot reach and engage your target customers online.
Even if you have a brick-and-mortar business that serves mostly local customers, your business can still benefit from a website.
How to get Started
Getting started with a professional website for your business doesn’t have to be hard.
Having a website with good UI/UX is equally important as creating the website itself. If the UI/UX is not good, there will be no use in having it.
According to research, an average human being has an attention span of 8 seconds. This means you have 8 seconds to leave an impression of your brand.
So, you have to make sure you are leaving the best impression on the user and keeps him occupied so that he stays for a long time.
However, it’s not possible to create a custom website with a good UI/UX without the help of a good custom website development company.
Nkonghosoft can help in getting a good custom website. Being a leading web development and mobile app development agency, we have built quite a reputation for our custom web development and mobile app development services.
Feel free to contact us using the form bellow
If you’re going to do one thing today to help your business be more successful, it’s to make getting a website your top priority. It’s easy to be a better business.